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Spotlighting BIP mentors: The impact mentorship has on your business growth trajectory

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Monthly Archives: January 2022

Spotlighting BIP mentors: The impact mentorship has on your business growth trajectory

Mentors can be some of the most important people that accompany you on your business journey, and can play an influential role in the success of your business. 

Generally, the most effective business mentors possess similar characteristics: they provide constructive feedback, they’re approachable, and they’re willing to listen. 

But perhaps most importantly, good mentors have had real-life business experiences full of trials and errors, allowing them to provide new entrepreneurs with unique perspectives when growing a business.


More about the BIP Social Impact Stream

Last year, Unilever Canada and the DMZ launched the inaugural cohort for the Black Innovation Program’s (BIP) Social Impact Stream: a 6-month business incubator program designed to support Black entrepreneurs with a social mission. 

The program allows entrepreneurs to tap into lucrative industry connections and growth resources, which includes getting access to mentors from a diverse range of backgrounds and industries.

Whether it’s offering business advice to new founders or providing personal development guidance to entrepreneurs, our mentors have equipped socially-driven organizations with the counsel needed to generate company growth while accelerating their ability to create meaningful change and contribute to their core mission.

Today, the spotlight is on our program mentors. Hear how these leaders play a vital role in the success of founders in the BIP Social Impact Stream.


Shared learnings from mentors support progress

Mentor - Steve EhounouSteve Ehounou, Partner at MNP’s Assurance Services, specializes in advising other entrepreneurs on accounting, finances, tax and delivering business advisory services. His main goal is to help them optimize their financial activities to execute their business plans.

“I have met some very talented entrepreneurs through this program. I’m impressed to see the level of sophistication and proactiveness in the way they address existential needs and issues within our community,” he says.  

Steve says that mentorship is key in entrepreneurial undertakings. “The business environment is complex. The share of knowledge, failures and success experienced by mentors is an important ingredient in preparing the success of new entrepreneurs.” 

Steve says advice he gives founders is to “build a trusted team around you that meets your strengths and makes up for your weaknesses.” He also emphasizes the importance of acknowledging personal failures and using them as an opportunity to bounce back and grow stronger.

“The business environment is complex. The share of knowledge, failures and success experienced by mentors is an important ingredient in preparing the success of new entrepreneurs.” 

Mentors provide a completely unique perspective 

Mentor - Natoya AbiolaNatoya Abiola, Founder of Zenwork Wellness Solutions, advises founders on customer discovery, storytelling and go-to-market strategy. She has found in her personal experience that founders often overlook the importance of these areas, but firmly believes they are crucial to any startup.

“My experience as a mentor has been eye-opening and rewarding. I am inspired by the works of the founders who consider themselves ‘regular people’, yet are bravely tackling challenges like hunger, poverty, inequality, and responsible consumption within their communities.”

Natoya encourages early-stage entrepreneurs to pick up the phone and call potential customers to understand the challenges they face. “This is the best way to tailor your solution to deliver value,” she explains. 

Although startups may face rejections, Natoya adds it’s a great way to develop leads. “Founders must become intimate with the problem they are solving to render the best solution. The best way of understanding these pain points is to speak directly to the people affected.

“My experience as a mentor has been eye-opening and rewarding. I am inspired by the works of the founders who consider themselves ‘regular people’, yet are bravely tackling challenges like hunger, poverty, inequality, and responsible consumption within their communities.”

Leverage the experience and connections of your mentors

Mentor Eric InEric In, Director of Investments at Dragonfly Ventures, specializes in technology, renewable energy, tourism and hospitality, and food e-commerce. He advises founders from early-stage to late-stage on strategy, fundraising, risks and challenges related to growth.

“It’s a pleasure to connect with my mentee. We have exciting and passionate discussions about connections to potential partners and investors, comparable initiatives, and how we can impact food waste and food insecurity” Eric says.

Eric highlights the importance for Black founders to have access to a community of mentors to thrive. “I truly believe that the success of founders is amplified when building strong relationships with experienced people who can help test ideas, and provide advice and connections when needed.”

“This is even more true for Black founders who may not have been given the same connections and level of access to advisors and experienced mentors.”

Eric says that the best piece of advice a founder can equip themselves with is, “surround yourself with people who are knowledgeable in fields you cannot leverage, people who are well-connected, and people who align with your mission and values!”

 

“I truly believe that the success of founders is amplified when building strong relationships with experienced people who can help test ideas, and provide advice and connections when needed.”

Mentors can be your best asset

Mentor Baba AjayiBaba Ajayi, Founder of Andie, specializes in product launch, business plan development, and sales strategy.

“My experience as a mentor with the BIP Social Impact Stream has been fantastic,” Baba says. 

“Jesina Studios, the company I was advising, is working on something near and dear to my heart in terms of providing support to new immigrants and refugee women. Sam and Lexi, the founders of Jesina Studios, have a remarkable story and vision for the business.”

Baba explains the best piece of business advice he’s received is as follows: “The only thing that matters is making things happen at the beginning. You don’t want to get yourself bogged down in tasks that don’t deliver an actionable result. If it’s a product, launch it. If it’s an app, launch it. See what happens.”

When asked about the importance of providing Black founders with access to a mentorship community, Baba emphasizes that such an asset is absolutely crucial to any startup or new business. 

“It is especially crucial for Black founders. They are often short on resources, and the room for mistakes is very small. That’s the role mentors play.”

“The only thing that matters is making things happen at the beginning. You don’t want to get yourself bogged down in tasks that don’t deliver an actionable result. If it’s a product, launch it. If it’s an app, launch it. See what happens.”

Interested in learning more about BIP Mentors and the Social Impact Stream fuelled by Unilever Canada? Read more here.

Podcast advertising: Your startup’s next secret weapon

To celebrate our women-identifying founders, we’ve put together ‘On Wednesdays, we startup’, a blog series dedicated to putting women founders center stage to acknowledge their work, complexities and wins!

We hope to push women-founder stories forward and share lessons learned and insights for other aspiring women entrepreneurs.

For this week’s feature, we handed the reins to Rand Abou Ras, the Founder and CEO of uCast and expert in startup development, to learn about podcast advertising and why more startups should be turning to the underrated advertising method.

Guest blog: By Rand Abou Ras, Founder and CEO of uCast

Podcast advertising is not new, but it has become increasingly popular as more people have turned to podcasts as their choice of media throughout the pandemic. I’m sure my fellow podcast junkies have heard a GoDaddy or Better Help ad once or twice while listening to their favourite series.

Podcast advertising is a great way for startups to get visibility. In this blog, I’ll share more about how podcast advertising works, why startups should consider leveraging it, and how uCast makes podcast advertising easy.
podcast station with imac headphones and microphone

Podcast advertising 101

There are a couple of different models to consider when exploring podcast advertising rates.

  • CPM (Cost Per Mille), the most common model, is a host-read ad that’s determined by the show’s number of listeners and their rate per 1000 listeners. A CPM campaign is shown to generate the highest conversion rate over time because of its direct ‘host-to-consumer’ approach.
  • CPA (Cost Per Acquisition) is an affiliate model that larger retail and consumer brands most commonly use. With CPAs, a podcaster is paid a commission for every sale they secure through the use of promo codes. While this may be seen as a ‘safer’ avenue, results show that CPA models lead to low conversions.
  • Hybrid is the ideal model for startups that are new to the space and are looking to experiment. The hybrid model consists of a CPM fee and commission for each secured sale. So, startups would be paying a fixed fee for the campaign, and commission on each conversion made by the host.
  • Programmatic advertising is a model that automates the buying and selling of online ads. This is the same model YouTube adopts for their ad campaigns. Ads are inserted into the podcast audio randomly for each individual listener based on their demographics.

Startups and podcast advertising

Podcast listenership is growing at a steady pace, and the pandemic has supercharged its growth. Podcast advertising is a great way to get your message in front of an audience who will actually listen. Today, 78% of podcast listeners approve of podcast sponsorships and 67% can accurately recall the brands featured.

Podcasting has created a community amongst consumers and offers a personalized experience, making it the ideal environment to target ads to your audience. Plus, it’s still in its infancy, which diminishes ad avoidance and competition. For startups, it’s one of the most cost-effective and best-converting forms of advertising. Other advantages include story-telling capabilities, cross-promotion opportunities, and high audience engagement.
two women sitting at a podcast table with a microphone and laptop with flowers in the background

Where uCast comes in

 uCast is a marketplace and ad management platform for podcasters and advertisers to launch ad campaigns quickly, safely, and accurately. Our mission is very straightforward; we aim to simplify how podcast advertising works today.

It should be easy for podcasts to sell ads, and it should be even easier for advertisers to find the right podcast to advertise on. We plan to be the go-to marketplace for podcasters and advertisers of any size and on any budget.

Our platform uses a matchmaking algorithm to connect the right advertiser to the right podcaster with the highest ROI potential. With the majority of existing solutions solely focused on maximizing revenue, uCast helps advertisers maximize ROI, and addresses common pain points for advertisers and podcasters like ghosting, lack of communication, ‘scammy’ behaviour, and trust.

We are redesigning the podcast advertising process. uCast is designed to instill trust, communication, and provide a ‘podcast-advert’ fit. We focus on matching campaigns with podcasts that will generate the highest ROIs based on numerous factors. Furthermore, we are investing in a rating system for podcasters and adverts to provide transparency for both parties.


Join uCast’s waitlist to access over 15,000 podcasts, and get your first two episodes for free by filling out this form.

 

You can also head over to our website to learn more, or reach out to Rand directly here.

Startup legal 101: 8 common mistakes you might be making

This is a DMZ guest blog by Konata Lake and Edward Fan of Torys LLP

Portrait of Edward Fan in Business wear featuring a grey blazer, a checkered red tie, and a white button-up.
Edward Fan
Portrait of Konata lake in business wear with blue tie, black blazer, white button-up and glasses
Konata Lake

 

As startup lawyers, we work with founders across all stages of growth — from incorporation, to raising the first funding round, to IPO’ing or being acquired. We provide strategic and legal advice to startups as they grow, giving market perspectives and connecting clients with the broader ecosystem, including VCs and other advisors. 

Unsurprisingly, there are many legal issues that arise as your company scales. While it is your legal counsel’s job to help you navigate those obstacles, it is important to understand what may lie ahead. It is much cheaper and more time efficient to get things right at the outset rather than fixing expensive mistakes down the road.

Let’s walk through some of the most common legal issues that startups face, and how you can avoid them.

#1 – You don’t have the correct legal structure in place


A common question early-stage founders have is whether incorporating their company is worth the money—especially when they are bootstrapping, or in cases when funding is low. The general answer to this question is: yes, it is important to incorporate your startup as soon as possible.

When you incorporate your company, it will help ensure that all the work done is held in and owned by the corporation (reducing potential diligence issues later during funding rounds), and that the liability and risks of operating the business are with the corporation and not with you personally as founders. 

For example, if you are hiring an employee or contractor, you will need to make sure that the IP they create rests with the company and that a formal agreement between the corporation and the employee accomplishes this. To enter into this kind of agreement, you need a corporation. 

Another reason you should incorporate your startup early on is to better attract investment. VCs will expect your company to be incorporated on market standard terms, so being properly set up makes you much more appealing to investors.

When deciding the best legal structure, it is important to determine where you want to operate and whether you have any plans for expansion, as this will determine if you should be federally or provincially incorporated.


person signing contract

#2 – Your startup doesn’t own all its intellectual property (IP)


Not clearly showing that your company owns its IP can be a deal breaker for investors. A significant portion of your startup’s value comes from your IP, and so you should make sure you are the proper owner. This means that your company—not you, your co-founder, advisor or employees—should own all the intellectual property that it is developing, and this ownership should be fully documented. 

Everyone who works for, advises or consults with your startup should sign an appropriate confidentiality and IP assignment agreement. As a founder, you are not exempt from this requirement: you will need to assign all IP, including any pre-incorporation IP, to the company. 

If you started working on your company as a side gig while being employed elsewhere, it is important to ensure that your previous employer doesn’t have any claim over the IP you developed during that time. 

Another mistake is not employing the correct IP protection strategy for the kind of tech you are building. For example, if you have a SaaS business, you are likely hyper-focused on protecting your source code, so you may keep parts of the code a trade secret. This differs significantly from what a D2C eCommerce business selling products through Shopify might consider, which would typically focus more on trademark protection of their brand and products.

#3 – You’re not documenting your equity distribution


One of the most common mistakes for founders, especially in the early days, is to promise equity t
o individuals or companies who are helping the company without properly documenting and tracking it. This can result in a misunderstanding of the company’s ownership should a liquidity event take place. 

To avoid this, it is important to track the distribution of equity. Common documents used for this are employment agreements, board resolutions, and option grant agreements. Equity granted to employees, advisors and consultants is often subject to vesting. Vesting means that equity will be granted/released to stakeholders on a pre-determined schedule, rather than in a lump sum. If an employee leaves before their equity is fully vested, they forfeit any unvested equity back to the company.
signing a contract

#4 – You’re not properly mapping out founder shares 


Founder shares
need to be clearly documented. Don’t assume a 50/50 split or that a verbal agreement is enough. Unfortunately, disagreements among co-founders happen, including issues over ownership which can result in legal action. It is also important that vesting schedules are clearly documented and tracked, and that the recipients of the equity understand what the vesting requirements are. The standard vesting schedule for founder shares is four years with a one-year cliff. This means no shares vest for the first full year, 25% vest immediately following the one-year “cliff” period, and the remainder vest monthly or quarterly in equal installments until all the fourth anniversary of the vesting start date. 

Documents that are often used to show issuance of founder shares include a board resolution authorizing issuance of shares, a share purchase agreement or payment for shares.

You should also keep in mind that any options issued to employees should be properly approved by your board of directors and issued under a formal option plan. All options should be broken down and documented in employment agreements and option grant agreements. The standard vesting schedule for employee options is the same as that for founder shares.

#5 – You’re not complying with securities law


Every bit of equity in your startup needs to be issued in accordance with a valid securities law exemption. This means that, depending on the relevant exemption, you may need to prepare and file certain reports with the securities commission or pay related fees. 

Most startups rely on the “friends and family”, accredited investor or private issuer exemptions; however, it is important to have a solid understanding of what these exemptions entail.

 

#6 – You don’t consider how your first financing round can impact future rounds


You need to not only consider the legal and economic implications of your first financing round but also how the structure of that inaugural round can impact your ability to close future financings.

You should be focused on what rights are being granted to investors in these early-stage rounds, as mistakes can haunt a company going forward. For example, if you agree to a liquidation preference that is greater than 1x, or if you grant a preferred share class seniority over other preferred share classes, that is likely to be replicated in future rounds. Counsel with VC experience will help you avoid these pitfalls.

woman working in office#7 – You’re complicating your cap table with multiple valuation caps


Adding a valuation cap is a common way to structure convertible securities (convertible notes and SAFEs). Under this structure, investors cannot get less ownership than what’s calculated by taking their investment amount and dividing it by the valuation cap. However, having multiple valuation caps complicates your cap table. 

That is because of a combination of unfair economic treatment of investors and the nuances of corporate law. Your counsel should advise you on how to avoid this issue, or how to resolve it if it’s already happened.

# 8 – You’re not fully complying with employment laws


One of the most common diligence issues we come across is the misclassification of contractors as employees. The contractor versus employee distinction is based on several factors, including the nature of the working relationship, the level of control the contractor/employee has, and ownership of tools and equipment. 

Misclassifying contractors as employees will make you liable to the Canada Revenue Agency for failing to make the proper source deductions. In addition, you may become subject to claims from misclassified employees. 

 

Are you a startup founder with legal questions for Torys? Reach out to get your questions answered. 

 

This article appears on Torys’ Startup Legal Playbook: a guide to issues founders face as they grow their company, from ideation to exit. For more actionable insights on operating your startup, raising capital, building a team and going cross-border click here.