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Basecamp 2024: Hear from this year’s winners

Growth

Monthly Archives: September 2024

Basecamp 2024: Hear from this year’s winners

After eight weeks of intense workshops, hands-on mentorship, and an exciting demo day, Basecamp 2024 wrapped for another year. 

This year brought yet another cohort of highly driven students who spent their summer developing and refining game-changing business ideas. From ideation to execution, these budding entrepreneurs showcased the creativity, resilience, and determination needed to turn their visions into reality.

The Basecamp Demo Day is the pinnacle of our summer program, where the top 10 student entrepreneurs take center stage to pitch their groundbreaking business ideas to a panel of judges. After weeks of refining their concepts with the help of mentors and workshops, these innovators  competed for several prestigous grant prizes. 

Demo Day is more than just a competition—it’s a celebration of the creativity, ambition, and entrepreneurial spirit that fuels these emerging founders. It’s their platform to leave a mark on the business world. 

As the excitement of Demo Day settles, the journey for our Basecamp winners is just beginning. Hear directly from these rising entrepreneurs, who are still revelling in their well-deserved victories:


GlucoSense
$20,000 prize
Innovating non-invasive health monitoring


The first-place winners, Justin Allen and Tenzin Dhonyoe, co-founders of GlucoSense, are on a mission to revolutionize how pre-diabetics manage their health. Their startup is developing an affordable, non-invasive solution for monitoring blood glucose levels, a challenge that has long frustrated both patients and medical professionals. 

“Trying to measure blood without a blood sample is just as hard as it sounds,” explained Allen, one of the co-founders. Yet, despite the complexity, GlucoSense is tackling this problem head-on with a clear vision of creating a tool that could prevent the onset of diabetes. 

With their recent win, Justin and Tenzin plan to use the prize money to bring their vision one step closer to reality by developing a working prototype of their groundbreaking device.

Along the way, they’ve benefited from direct support and guidance from professionals in DMZ’s network, helping them refine their strategy and avoid common pitfalls. Be clear about your vision but remain flexible and open to feedback,” Tenzin advised. “Growth comes from refining your product and business model.

Justin explained that getting access to experts who had once been in his shoes provided encouragement throughout the process, “Having people who look at ideas for a living and tell us ours is worth making is the best kind of motivation.” The direct feedback from seasoned professionals gave the co-founders the confidence needed to push forward with their vision.


PYNX
$15,000 prize
Gamifying music discovery and revolutionizing fan engagement

PYNX is reshaping how fans discover and engage with new music. Inspired by “The Voice” show’s “blind auditions”, Asar Qadir founded PYNX, a gamified platform for unreleased music. By default, the artist and track name are hidden while music plays on the app, allowing listeners to focus on the sound. Users can then “reveal” the track info, purchase it, and even unlock perks like merchandise or concert tickets.

With the support of DMZ, PYNX is well-positioned to disrupt the music industry and provide new opportunities for both artists and fans alike.“Support from my amazing lead helped me out a lot when it came to navigating the legal side of startups and also with pitch practice,” Asar explained, highlighting how critical DMZ’s mentorship was in overcoming some of the more challenging aspects of launching a startup. This hands-on guidance allowed him to refine not only his platform but also the way he presented it to potential investors and customers.

Asar also shared valuable advice for aspiring entrepreneurs: “Be empathetic and curious about the problems that your industry faces, talk to customers as much as you can, and iterate quickly!” His approach, rooted in curiosity and constant iteration, has driven PYNX forward in its mission to change the way fans experience music discovery.

What’s next for PYNX? “Securing a partnership with one of the big three major record labels!” Asar says as he looks to scale the platform and create deeper connections between artists and their audiences.


Sumina
$10,000 prize
Empowering women’s health in the workplace

Sumina is addressing a critical yet often overlooked issue in workplace wellness: women’s menstrual health. By filling the gap in support for women during their cycles, Sumina aims to transform what is often seen as a productivity barrier into a strategic advantage for businesses. This innovative approach enhances workplace inclusion and empowers women to perform at their best, no matter the time of the month.

“Having access to Experts-in-Residence from different backgrounds has helped refine our strategy and given me the confidence to tackle challenges head-on,” shared Sylvia Gehring, Founder of Sumina, as she reflected on the value of Basecamp’s mentorship. The program’s access to experts in the industry provided Sylvia with diverse perspectives that helped her sharpen Sumnia’s business model and overcome early obstacles. 

“If you’re thinking of applying to Basecamp, my advice is simple: go for it!”, shared Sylvia, as she reflected on her journey in the program. “The program pushes you out of your comfort zone in the best way possible, giving you the support and mentorship you need to grow as an entrepreneur,” Sylvia added.

With the prize money, Sylvia’s next steps include building a robust MVP to pilot with additional businesses and organizations. Part of Sylvia’s winnings will also fuel creative marketing efforts to raise awareness and drive adoption of their product.

FreshAI
$5,000 prize
Reducing food waste, boosting store efficiency

FreshAI is a SaaS company tackling a significant issue in the grocery industry: over-purchasing of fruits and vegetables, which leads to food waste and lost revenue for stores. Through forecasting, advanced reporting, and automated ordering, FreshAI is helping grocery stores reduce waste and improve their profit margins in the process. 

DMZ Basecamp played a crucial role in refining the business approach of FreshAI. “[Of all the program’s supports,] the mentors we had access to, whenever we needed help, impacted both FreshAI and myself the most,” shared Krish Bhoopati, Founder of FreshAI, highlighting how the program’s hands-on guidance shaped his strategy and decision-making process. 

With the prize money, FreshAI plans to expand their solution to more stores and fund pilot programs to demonstrate the power of AI in making more efficient and sustainable grocery operations. 

His takeaway from Basecamp? “Don’t be scared to take risks and take advantage of every opportunity that is available to you.”

The DMZ Basecamp program has fostered a new wave of trailblazing startups, each solving critical challenges in unique ways. From innovating non-invasive health monitoring

to revolutionizing how we discover new music, this cohort exemplified the impact of combining passion with strategic guidance. With the support and insights gained through Basecamp, these founders have gained the foundation to not only expand their businesses but also make a lasting impact in their respective industries. 

 We can’t wait to see where their journeys take them next.

 A special thank you to Embark Student Foundation and the George & Helen Vari Foundation for their generous support of the Basecamp program. Their contributions have made it possible for emerging entrepreneurs to develop the skills and confidence they need to succeed.

Are you a student interested in joining Basecamp 2025? Be the first to hear when applications open here!

Until then, we invite you to check out DMZ Masterclass to master your business skills at dmz.to/masterclass.

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3 Magazine debuts with Abdullah Snobar: DMZ’s Executive Director on leadership, family and Third Culture values

Abdullah Snobar, Executive Director of DMZ, at 3 Magazine’s launch event.

When Executive Director of DMZ, Abdullah Snobar, was invited to be the cover and feature story of the inaugural issue of 3 Magazine, it was a chance to step into a new light—one that offered him the opportunity to share his story and celebrate the people who shaped him. 

The experience was both exhilarating and introspective, allowing DMZ’s Executive Director of 9 years to reflect on his career journey, his family and the values that have molded him to become one of Canada’s most inspiring tech leaders and the driving force behind DMZ’s success. 

3 Magazine represents more than just another media publication. At DMZ, we’re ecstatic about  this new platform because it embodies a mission that deeply resonates with our own values. 

The magazine reflects the ambitions of global citizens, captures the resilience of Canadian newcomers and explores the rich intersection of diverse cultures that define modern Canada. It celebrates Third Culture Individuals and the culturally curious, honouring those who are born in one place but enriched by the experiences of many others.

3 Magazine is a testament to the power of storytelling from diverse perspectives, much like the founders we support at DMZ, who bring unique insights to the Canadian innovation landscape.

Behind the scenes: The making of Abdullah’s feature on 3 magazine

Abdullah Snobar, Executive Director of DMZ, at the photo shoot for 3 Magazine cover story.

From the initial outreach to the celebratory launch party, the entire process unfolded in just around a month, culminating in a story that captures the essence of Abdullah’s leadership and the deep-rooted values that guide him.

The story told in 3 and written by Melissa Vincent, is one of the most authentic portrayals of Abdullah to date. It doesn’t just highlight his accomplishments; it delves into the heart of who he is, drawing a vivid picture of a leader who is as proud of his family roots as he is of his professional achievements. This feature gave Abdullah a rare opportunity to showcase the personal side of his journey—something he’s deeply proud of but doesn’t often get the chance to share.

Abdullah credits the depth and authenticity of the story to Vincent’s exceptional storytelling skills. 

The photoshoot for the magazine was another memorable part of the experience. It was a day that allowed Abdullah to step outside of his usual comfort zone, embracing a side of creativity and expression that’s not typically part of his day-to-day. 

Abdullah’s approach: Why it’s not what we do, but how we do it.

One standout piece from Abdullah’s feature article explores his philosophy of excellence, a principle that has been a key pillar behind DMZ’s unique approach in the market. Abdullah’s perspective is clear: At DMZ, it’s not what we do that’s special; it’s how we do it. 

Abdullah’s commitment to service excellence and going above and beyond for the founders we have the privilege of supporting has defined DMZ and shaped our programming in many ways. 

We pay attention to detail to ensure every aspect of our founders’ needs is met by embracing a spirit to serve. His motto? To achieve excellence, you must be ruthless on quality across the board—that’s the bottom line.

This philosophy draws from the newcomer experience. “Immigrants have nothing to lose because they’re starting from zero, but everything to lose because they have people that rely on them to survive,” Abdullah noted in his interview with 3. Whether it’s specialty food markets going above and beyond in curating products that cater to their community’s need or salons and barbershops providing personalized consultations and offering services that cater to specific cultural needs, these touches are what set the newcomer mentality — and their commitment to service excellence — apart. 

Coming full circle: Celebrating his family’s impact in his success 

Abdullah Snobar, Executive Director of DMZ, at 3 Magazine’s launch event with friends and family.

Abdullah’s family played a significant role in his upbringing and he attributes a lot of who he is today to them. Abe and Mo—both prominently featured in the piece as significant influences in his life— had always been there. 

“Growing up, I was the observer,” Abdullah recalled. “I watched my brothers, learned from their mistakes, and found my path by balancing their boldness with my own cautious curiosity.” 

Their presence at the event was a full-circle moment—a celebration of the family values that have been at the core of Abdullah’s personal and professional ethos.

Abdullah’s journey from behind the camera to the cover of 3 Magazine is more than a story of personal growth; it’s a reflection of the values that drive DMZ forward. It’s about understanding that success is not just a goal but a process rooted in resilience, empathy, and a deep connection to community.

3 Magazine is an exciting new chapter for Canadian media, and at DMZ, we are proud to support its mission and its storytelling. Abdullah’s feature captures the essence of what makes our approach unique—an unwavering commitment to excellence, driven by the values of the diverse communities we serve.

Read the full story on Abdullah by heading to dmz.to/3magazine.

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DMZ would like to give a huge thank you to the outstanding team at 3 Magazine.

Publisher: Muraly Srinarayanathas / @muralysrinarayanathas
Editor-in-Chief: Stacy Lee Kong / @stacyleekongSenior
Art Director: Adam Cholewa / @admchlw
Photo Editor: Jalani Morgan / @jalanimorgan
Photographer: Sahar Rana / @saharrranaAssistant:
Jasmine Mistry / @jaspmistryStyling:
Neil Franklyn / @neio101 @judyinc
Grooming: Ty Wilson / @tywilsonmua @judyinc
Writer Melissa Vincent / @melissajuicebox

Innovation in education: How SuperCode is redefining learning through play and coding

We’ve seen first-hand how startups have been the engines driving transformation across industries, redefining how we approach challenges entirely. 

In the realm of education, this is no different. DMZ startups like SuperCode are pioneering new ways to teach essential skills, making complex learning not only accessible but fun. SuperCode offers a platform for children that teaches coding through immersive multiplayer 3D worlds, empowering young coders to build, code and play.


Born out of both concern and excitement of the internet and the world it created for children to grow up in, CEO and Founder Paul Greenberg wanted to create a safe and meaningful platform that would help kids develop their creativity while learning essential digital skills.

We sat down with Greenberg to understand how SuperCode is changing the landscape of coding education and empowering organizations to seamlessly deliver a deeply engaging, compelling and effective learn-to-code solution.

From doom scrolling to coding.

In a world where children’s attention spans are often seen as shrinking, SuperCode takes a different approach than the all too common flashy in-your-face dopamine rush route. By following the “Low Floors, Wide Walls, High Ceilings” philosophy, a concept developed at MIT, SuperCode ensures beginners can start easily, explore a wide range of possibilities and grow their skills over time. Plus, SuperCode’s Senpais, in-app mentors, provide guidance and support to help kids stay engaged throughout their learning.

“The magic of SuperCode lies in its ability to foster flow-state learning—an immersive experience where SuperCoders lose track of time as they dive deep into their creative projects. This is not a community of young people with diminishing attention spans; rather, SuperCode is a community where kids regularly become so absorbed in their work that they forget about everything else,” said Greenberg.

Fuelling the next generation of tech-enthusiasts.

SuperCode goes beyond just teaching coding; it fosters a deep and lasting passion for coding and creativity. But don’t just take their word for it—this sentiment is echoed time and time again by their users’ parents.

Laura Harger, the mother of a 10-year-old SuperCoder of almost 4 years, said “SuperCode has fostered my son’s love for coding and has helped him develop coding skills in a safe and fun environment.”

Vance McPherson, the father of an 11 year old SuperCoder, had a similar experience. “My wife and I, who are both professional educators, are truly amazed. SuperCode came recommended by a developer friend and it far exceeded our expectations. Our son is loving it and is more excited for the Weekly Jams than I think I’ve ever seen him excited about anything.”

And the positive feedback has not just been from parents, but the SuperCoders themselves.  Since the launch of SuperCode Club, their model subscription, there has been a near 100% attendance rate in the weekly hosted jam events. Plus, SuperCoders are keen to log on multiple times in a single week, demonstrating a real interest in learning to code.

Rallying the troops.

Greenberg is a strong believer that we all have a responsibility in fostering digital talent, promoting coding education and democratizing access to tech.

“If we want to tackle the problems of tomorrow, we need to ensure we’re creating a rich pipeline of high-quality talent to take on future leadership roles within our institutions. The entire ecosystem—banks, schools, and corporations—plays a critical role, which is why we’re actively working with the community to reach more children,” said Greenberg.

SuperCode has teamed up with Nuclear Promise X, a nuclear engineering startup, to create opportunities for young girls to explore coding in a fun, supportive setting. This partnership is part of a broader trend, with various organizations, including government bodies and extracurricular programs, embracing SuperCode as their go-to platform for STEM and coding education.

By coming together, organizations can not only level the playing field to ensure every child, regardless of their socioeconomic status, has the chance to develop the skills necessary to thrive in a digital world.

Move over Minecraft and Roblox.

Unlike popular platforms like Minecraft and Roblox, where coding is an optional add-on, SuperCode places coding at the heart of the experience. 

 

The platform seamlessly integrates building, coding and playing within a single app, making it uniquely engaging for young learners. It’s not just a coding tool; it’s a vibrant community that fosters creativity, learning and a safe digital environment for kids.

In a world where screen time often gets a bad rap, SuperCode flips the script—turning mindless scrolling into meaningful coding. It’s not just another app; it’s a launchpad for the next generation of tech talent. 

 

Interested in partnering with SuperCode to access their ready to use platform? Reach out at partners@creatubbles.com

 

Interested in fuelling SuperCode’s growth? Reach out at investors@creatubbles.com